How will the Expo be promoted in 2013
The Gold Coast International Marine Expo has a two-pronged media approach:
- Specialist media
- Mainstream media
As the Expo is a not-for-profit event it does rely heavily on the support of key marine and boating media outlets and publications and is grateful for their ongoing and enthusiastic support.
A comprehensive marketing and public relations campaign is under way that will bring together an effective mix of media to create awareness of this unique and exciting boating event.
This campaign involves, but is not limited to:
- Direct marketing